Björk’s Mutual Core music video launched
one-year world tour in Times Square

The forces of nature explode across a futuristic landscape where volcanoes erupt from a desert floor, as a snowstorm transforms the environment, and anthropomorphic rocks come to life orbiting around a goddess of nature

i am very excited about my mutual core video being shown at times square ! seems like them united screens there are going to have a go at matching the energy of the volcanoes in the video !! good luck manhattan !! --Björk

Björk is organically part of nature and universe. The human connection to nature is a theme that underpins most of her artistic output. It’s particularly meaningful to bring Björk’s vision to 7 continents because of its relevance to all cultures.--Nina Colosi
 

Streaming Museum's Nordic Outbreak, an internationally touring exhibition of 30 moving image artworks by established and emerging contemporary Nordic artists, was curated for public space by Tanya Toft and Streaming Museum Founder Nina Colosi with Nordic guest curators Daniela Arriado, Birta Gudjonsdottir, Kati Kivinen and Jacob Lillemose.  Nordic Outbreak launched March 1, 2013 - April 6, 2013 in New York City with a new version of Björk’s video Mutual Core   directed by Andrew Thomas Huang across 15 of the largest screens in Times Square’s March Midnight Moment.

Following the one-month exhibition in Times Square, a series of public programs and exhibitions took place across NYC through April 6th at Scandinavia House, Dag Hammarskjold Plaza, Manhattan Bridge Archway, Big Screen Plaza, NYU Tisch School of the Arts, and an event in the Sky Room at the New Museum.

Nordic Outbreak was viewed as large projections and on screens in public spaces, on its website, and at partnering cultural centers where public programs were also presented.

 

Over the course of one year (2013-2014) Nordic Outbreak traveled to all Nordic countries and selections were viewed in Streaming Museum’s international network of screens, reaching over 46 locations on 7 continents, and over a million people in global cities and developing cities to remote Antarctica, and via the Internet.

 

Video of Björk's Mutual Core in Times Square by David Bates, Jr / Streaming Museum (Wikipedia)

 

Read about the global tour:
streamingmuseum.org/post/nordic-outbreak-launch-in-new-york-city

 

Times Square Arts press release:

streamingmuseum.org/post/times-square-arts-streaming-museum-go-global